Rouvelle
Scarlet, uncapped.
PRODUCT
CATEGORY
YEAR
STATUS
SERVICES
A campaign for Rouvelle, a cosmetics house, built by the studio from the brand up. A matte black and gold lipstick case on black marble under one warm spotlight; the case uncaps, the scarlet velvet bullet twists up in macro, and a wave of molten pigment curls through darkness before the film resolves into the gold serif end card.
Jet black. Gold. Scarlet.
CREATIVE DIRECTION
Luxury cosmetic language: jet black, gold and deep scarlet, nothing else. Hard spotlight, slow push-ins, frozen liquid pigment, billowing silk. The case opens once, and the film never raises its voice.
CREDITS
Juceemix
