Hard Knock Burger
Seville on a bun, built by scroll.
An unsolicited redesign concept for a New York burger bar run by chefs from Seville, shown under the name Hard Knock Burger. Not a client project. The home page sears into the menu, the signature Iberico builds itself layer by layer as you scroll and lands with its price, and the bar, events, story and locations pages run on the same loud, appetite-first system.
Scroll it. Stack it. Order it.
CREATIVE DIRECTION
Diner loud, not fast-food loud: cream paper, fire red stencil type with grit, a yellow accent and food shot against black. Motion does the selling. The page sears into the menu, the burger stacks as you scroll and the price lands like a stamp.
CREDITS
Juceemix
