Juceemix
Tropical Fruit Twist. Mixed different.
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An FMCG campaign for Juceemix, a tropical drinks brand the studio created end to end: the can, the label, the liquid world and a storyboarded ten second commercial. Mango, passion fruit and lime arrive alone, collide, and resolve into the can. Different fruits. One can. Mixed different.
Tropical, mixed different.
CREATIVE DIRECTION
Premium beverage campaign language: high-speed frozen liquid, hard rim light, teal against mango and sunset pink. The can never moves. Everything else does.
CREDITS
Nice One
