Nice One
Crisp lager. Cold one, nice one.
PRODUCT
CATEGORY
YEAR
STATUS
SERVICES
A campaign for Nice One, an East London craft lager, with the brand built by the studio from scratch: a cream can, a tangerine burst, and a wordmark that says what everyone says when a cold one lands in their hand. The campaign bottles the last hour of sun on a rooftop.



Brewed for the last hour of sun.

CREATIVE DIRECTION
Cream, tangerine, sky blue and black, shot through golden hour. Condensation on the wordmark, a backlit pour, one long toast. It ends where every good evening ends: under the neon of the taproom.
CREDITS
Charwood
