Charwood
The Burnt End. Appetite, up close.
PRODUCT
CATEGORY
YEAR
STATUS
SERVICES
A campaign for Charwood, a fire-led burger brand. One signature build, The Burnt End: toasted sesame bun, two seared smash patties, molten cheddar, crisp lettuce, tomato and red onion over dark slate. The same burger in every frame, shot like a thriller rather than a menu.
Shot like a thriller. Not a menu.
CREATIVE DIRECTION
Black background, hard side light, char and fresh in the same frame. Colour belongs to the food alone. Cut on texture: glaze, sear, melt, crunch, steam. The wrapper stays matte black and unprinted, the wordmark lives in typography.
CREDITS
Solenne
