AERIS
Sound, weightless.
PRODUCT
CATEGORY
YEAR
STATUS
SERVICES
A launch film for AERIS, a wireless earphone brand. One product, fifteen seconds, no feature list. The earbud hangs in a black void under a single beam of light, drifts through silk and visible ripples of sound, and settles above a mirror floor before the wordmark closes the film.
Sound, weightless.
CREATIVE DIRECTION
Two worlds, one product. The identity lives in porcelain white and chrome; the film goes the other way. Black on black, one warm key light, gold ripples as visible sound. Camera stays slow and orbital. The film ends on a static serif logo lock, held long enough to read twice.
CREDITS
Rouvelle
